Check out this presentation – builds a case and strategy for S&E to engage with its customer base through social media.
Archive for December, 2009
Marketing “Green”
No, it doesn’t mean forcing your graphic designers to bicycle to keep their desk lamps on, Ed Begley-style. Marketing green products can be challenging, especially when there is a cost savings to buying non-green. For companies like S&E, this could mean convincing groceries to carry their product, or convincing a cleaning company that they will have a value proposition to win business over other competitors. This presentation discusses green product and marketing, and provides 8 valuable rules to live by.
