No, it doesn’t mean forcing your graphic designers to bicycle to keep their desk lamps on, Ed Begley-style. Marketing green products can be challenging, especially when there is a cost savings to buying non-green. For companies like S&E, this could mean convincing groceries to carry their product, or convincing a cleaning company that they will have a value proposition to win business over other competitors. This presentation discusses green product and marketing, and provides 8 valuable rules to live by.
Advertisement
